Most Google Ads accounts pay twice for the same customer.
Someone who already knows you searches for your brand, clicks a paid ad, and the account books a win. Repeat that across Performance Max and the reporting looks healthier than the business.
- You sell physical products and the spend is big enough that getting it wrong hurts.
- You want to know which campaign earned the revenue.
- You want someone who will switch things off, not only add more.
What the free Growth Audit gives you
- Which campaigns earn, and which take credit for demand you already had.
- Feed errors costing you impressions right now, listed by product.
- A brand and non-brand split that shows what the account is really doing.
- Next actions from your own data, not a template.
Spending more every month and less sure what it bought?
Usually three things at once:
- Performance Max reports numbers your total revenue does not reflect.
- Brand searches count as campaign wins, so the account flatters itself.
- The product feed has errors nobody has opened.
One problem wearing three hats: the account is measuring itself rather than your margin.
Four campaign types. You probably need two.
Most accounts run all four because the interface suggests it, then cannot say which one did the work.
Shopping
Physical products, clean feed. Highest intent and usually the cheapest revenue in the account.
Not while the feed is a mess. You would be paying to advertise bad data.
Search
The terms where someone is explicitly looking for what you sell, and defending your own brand name.
Not as a catch-all. Broad keyword lists are where budget goes quietly.
Performance Max
Once Shopping and Search are stable and there is conversion data worth feeding it. Scales well, reports poorly.
Not first. It absorbs demand you already had and takes the credit.
Demand Gen
YouTube, Discover and Gmail. For when the bottom of the funnel is proven and you need new demand.
Not while cheaper demand sits unbought further down.
We tell you which two you need before you spend anything with us.
How we run it
Structure before spend. Brand split from non-brand, the feed fixed before it is advertised, and conversion tracking checked against your own order data rather than trusted.
Then automation, pointed at the right target. Smart Bidding reliably reaches the goal you set and does not care whether it was the right goal. Aimed at revenue, it buys the products you make least on.
The free audit, specifically.
Not a template with your logo on it. Six things, in this order, and they are where the money usually is.
- Search terms reportWhat you actually paid for, not what you think you bought.
- Brand versus non-brandFold brand in and every efficiency number flatters the account.
- Conversion trackingChecked against your order data. Double-counting hides a bad account for months.
- Feed healthDisapprovals, missing attributes, and items that silently stopped showing.
- Campaign overlapWhere Performance Max and Shopping bid on the same products, and you pay twice.
- Bidding target against marginA target set on revenue buys the products you earn least on.
If the account is in good shape we will say so. Shorter conversation, nobody has lost anything.
What you walk away with
No obligation, no pitch deck. If we can't see a way to help, we'll tell you that instead.
- Which campaigns earn, and which take credit for demand you already had.
- Feed errors costing you impressions right now, listed by product.
- A brand and non-brand split that shows what the account is really doing.
- Next actions from your own data, not a template.
Questions we get asked
What does it cost?
Do we need Performance Max?
Google Ads or Meta first?
How long before it works?
Can you work alongside our current agency?
Find out what's actually holding your growth back
A free Growth Audit, built on your own data. You'll get the bottleneck and the first move, whether or not you work with us.