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Home/Online Marketing/Marketplaces
Online Marketing

Stand out and sell on the online shelf.

Marketplaces give you reach and take your margin. Both are negotiable with the right approach.

  • You want to grow on platforms while protecting margin and direct sales.
  • You want control over pricing, stock and brand experience.
  • You value profitability over volume that loses money politely.

What the free Growth Audit gives you

  • Improvement areas identified from your own data, not from a template.
  • Hidden potential in your current setup, surfaced and quantified.
  • Practical, ROI-focused recommendations you can act on next week.
01The problem

Are your products drowning in marketplace algorithms?

Scale on a platform is real. So is the erosion.

  • Heavy competition and low visibility for genuinely good products.
  • Limited control over how your brand is presented.
  • Rising ad costs and commissions eroding profit despite solid volume.

We optimise for contribution margin per product, not for marketplace revenue.

02Our approach

How we run marketplaces

We identify which marketplace opportunities actually fit your growth strategy, which is sometimes fewer than you'd expect.

Then we activate the ad platforms, prioritise high-margin products, refine targeting with relevant search terms and dynamic pricing, and optimise categories. From there it's monitoring and quick iteration, staying flexible on creative and budget.

Free analysis

What you walk away with

No obligation, no pitch deck. If we can't see a way to help, we'll tell you that instead.

  • Improvement areas identified from your own data, not from a template.
  • Hidden potential in your current setup, surfaced and quantified.
  • Practical, ROI-focused recommendations you can act on next week.
FAQ

Questions we get asked

Will marketplace sales cannibalise my webshop?
Some, always. The question is whether the incremental customers and the margin difference make it worth it, which is arithmetic we can do before you commit.
Which marketplaces should we be on?
The ones where your category actually converts and your margin survives the fees. For most brands that's one or two, not all of them.
How do you protect margin?
By ranking products on contribution after fees and ad spend, and being willing to delist the ones that only look profitable.
Who owns the customer relationship?
Largely the platform, and that's the real strategic cost. It's why marketplaces should complement a direct channel rather than replace one.

Find out what's actually holding your growth back

A free Growth Audit, built on your own data. You'll get the bottleneck and the first move, whether or not you work with us.