Search advertising is two platforms, and one of them is most of it.
Google carries the overwhelming majority of search in Europe. Microsoft is small, cheaper per click, and worth running only once the big one is in order. Most agencies sell you both on day one.
- You sell physical products and search is already a meaningful share of revenue.
- You want the account steered to margin rather than to bid position.
- You want to be told which platform is not worth your budget.
What the free Growth Audit gives you
- Which platform and which campaign types your catalogue actually needs.
- The brand and non-brand split, separated so the numbers mean something.
- Feed and tracking problems costing you money right now.
- Findings from your own data, not a template with your logo on it.
Watching the search budget grow without the revenue following?
The symptoms are consistent:
- Costs rise every quarter and the efficiency numbers somehow stay flat.
- Nobody can separate the demand you bought from the demand you already had.
- The feed and the tracking underneath it have not been checked in a year.
Search rewards structure far more than it rewards bidding cleverness. That is where we start.
Which of the two deserves your budget.
An honest split, because the answer is usually lopsided and most proposals pretend otherwise.
Google Ads
Roughly nine in ten European search journeys. Shopping, Search, Performance Max and Demand Gen, each with a different job and a different right moment.
Nothing. If you only run one search platform, it is this one.
Microsoft Ads
Clicks are usually cheaper and the audience skews older, more desktop and more B2B. Campaigns import from Google, so the setup cost is low once Google is right.
Not before Google is in order. Volume is a fraction of it, and starting here is attention spent in the wrong place.
We will tell you if the second one is not worth your time. For plenty of catalogues it is not.
What we actually do here
What you walk away with
No obligation, no pitch deck. If we can't see a way to help, we'll tell you that instead.
- Which platform and which campaign types your catalogue actually needs.
- The brand and non-brand split, separated so the numbers mean something.
- Feed and tracking problems costing you money right now.
- Findings from your own data, not a template with your logo on it.
Questions we get asked
What is SEA?
SEA or SEO?
Is Microsoft Ads worth it?
What does it cost?
Can you work alongside our current agency?
Find out what's actually holding your growth back
A free Growth Audit, built on your own data. You'll get the bottleneck and the first move, whether or not you work with us.