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SEM – LockBoxDigital

Search Engine Advertising

SEM

We deliver the perfect media mix for your business

Search Text Ads

Appear in search engine results when users search for specific keywords or phrases.

Performance Max

Combine Google AI technologies across bidding, budget optimization, audiences, creatives, attribution,

Display

Reach a relevant audience with visually engaging ads as they browse millions of Websites or Apps.

Demand Gen

Designed to reach users before they even think to actively search for a brand.

Search Text Ads

How text ads campaigns typically work: Keyword Selection: We select a set of keywords or key phrases relevant to your products or services. These keywords are what trigger the display of the text ads when users search for those terms on search engines. Ad Creation: We create short text-based ads that include a headline, description lines, and a URL. These ads are designed to be concise and compelling, encouraging users to click

Performance Max

Key features and characteristics of Performance Max campaigns: Cross-Network Advertising: Performance Max campaigns extend across multiple Google networks, including Search, Display, YouTube, and Discover. Multi-Asset Ad Formats: you can utilize multiple ad formats, including text, images, videos, and more, allowing advertisers to test and optimize a variety of creatives. Performance Goals: Advertisers need to define specific goals for their campaign, such as return on ad spend (ROAS) or cost per acquisition (CPA). The campaign's algorithms then work to achieve those goals.

Display

Display campaigns are suitable for businesses looking to build brand awareness, reach a wide audience, or promote visual content like images and videos. These offer a powerful way to complement search advertising Search campaigns by extending an advertiser's reach to websites and apps within the GDN. To maximize the effectiveness of Display campaigns, it's essential to create compelling and visually appealing ads and carefully target the right audience segments.

Demand Gen

Google Demand Gen campaigns serve ads across the Google Discovery Feed, Gmail, and YouTube—including the YouTube feed, In-Stream, and Shorts within the same campaign.

Search Text Ads

How text ads campaigns typically work: Keyword Selection: We select a set of keywords or key phrases relevant to your products or services. These keywords are what trigger the display of the text ads when users search for those terms on search engines. Ad Creation: We create short text-based ads that include a headline, description lines, and a URL. These ads are designed to be concise and compelling, encouraging users to click

Google AdWords (now known as Google Ads) introduced text ads in the year 2000. Google’s text-based advertising program was one of the pioneering efforts in the pay-per-click advertising space.

Bing Ads (now known as Microsoft Advertising), introduced text ads when it was launched in the year 2012.

Performance Max

Key features and characteristics of Performance Max campaigns: Cross-Network Advertising: Performance Max campaigns extend across multiple Google networks, including Search, Display, YouTube, and Discover. This allows advertisers to reach potential customers on various platforms with a single campaign. Multi-Asset Ad Formats: Performance Max campaigns can utilize multiple ad formats, including text, images, videos, and more, allowing advertisers to test and optimize a variety of creatives. Performance Goals: Advertisers need to define specific performance goals for their campaign, such as return on ad spend (ROAS) or cost per acquisition (CPA). The campaign's algorithms then work to achieve those goals.

Display

Display campaigns are suitable for businesses looking to build brand awareness, reach a wide audience, or promote visual content like images and videos. These offer a powerful way to complement search advertising Search campaigns) by extending an advertiser's reach to websites and apps within the GDN. To maximize the effectiveness of Display campaigns, it's essential to create compelling and visually appealing ads and carefully target the right audience segments.

Google introduced the Google Display Network (GDN) along with display advertising options as part of its AdWords platform (now Google Ads) around the early to mid-2000s

Microsoft Advertising, formerly known as Bing Ads, introduced display advertising options later than Google, around 2012. This allowed advertisers to display ads on the Bing and Yahoo search networks.

Demand Gen

Google Demand Gen campaigns serve ads across the Google Discovery Feed, Gmail, and YouTube—including the YouTube feed, In-Stream, and Shorts within the same campaign.

As of now, demand generation campaigns are in beta testing, with plans for a full-scale launch in October 2023

Ready to go to the next level?

Why LockBox Digital?

LockBox Digital?

Talent

More than 30 years of Marketing and e-Commerce experience at global level in multiple verticals

Service

We work to unlock the potential of our clients ensuring quick actions, fast replies and flexibility for our clients

Performance

Performance is our mantra. Maximizing the results is always our goal

Get in touch

Email: info@lockboxdigital.nl
Phone: +31 6 11 53 22 07
MON - FRI: 9 - 18